How does an aspiring writer or content producer find his own niche in this saturated milieu?
You have to offer something different. Raw and authentic content is a refreshing change. We started Zula.sg and Eatbook.sg to cater content to two demographics we felt weren’t catered to. Zula.sg for example appeals to the females of the millennial generation.
As founder, what is your leadership style and working relationship with your team?
Employees have to earn my trust. I babysit new hires until they prove themselves. I guide them and help develop them into managers. Then, I let them pilot their own cycles with their subordinates. That’s how we grew our departments to be autonomous. There’s a lot of trust between us, but that first has to be earned.
TSL looks like a fun place to work in. You have your themed Thursdays and what not. What is the culture like here?
We never pit colleagues against one another, threaten job security or use promotions as bait — tactics which some corporations use in the name of productivity. The office policies I implement focus on growing camaraderie amongst employees. Our colleagues form very close relationships, so TSL feels like a second family. Does productivity suffer? Well, yes, but I value a politics-free office environment and the well-being of my employees way more than optimal productivity.
Free travels… good food… celebrity interviews… It’s all so glitzy and glamorous.
People tend to see just the fun side of TSL. There’s a lot of work the team puts in. Yes, the nature of our work makes this job very fun, but the team works very hard as well. And we’re proud to function this way.